MakeMyTrip Expands Franchise Network with New Store in Srinagar
MakeMyTrip Expands Franchise Network with New Store in Srinagar
MakeMyTrip, India’s largest online travel company, has opened a new franchise store in Srinagar, Jammu and Kashmir. The move comes after the company opened its first franchise store in Jammu, making the Srinagar outlet its second in the region. The expansion of the franchise network is part of MakeMyTrip’s broader strategy to serve customers in the top 100+ cities of India.
MakeMyTrip: Hyper-Local Marketing Connection
Jasmeet Singh, Business Head, Holidays and Experiences, MakeMyTrip, said, “We are delighted to expand our physical interface in Srinagar with the opening of a new store. We aim to build a hyper-local marketing connection by leveraging our partners to build travel communities in cities like Srinagar.” The company is looking to build closer connections with its customer base by investing in a network of physical stores across India.
Positive Response to Initiative
The initial response to the initiative has been positive, with the company investing in technology and training to ensure its services remain consistent across all franchises. Speaking at the occasion, Faheem Qureshi, Partner, MakeMyTrip Franchise Store in Srinagar, said, “We are excited to work closely with MakeMyTrip and leverage the pool of technology-led resources for the benefit of travelers in Srinagar.”
Conclusion
The opening of the new franchise store in Srinagar is a significant step for MakeMyTrip as it looks to expand its footprint across India. By building closer connections with customers through a network of physical stores, the company aims to build a hyper-local marketing connection and leverage its partners to build travel communities in cities like Srinagar. The response to the initiative has been positive, and the company has invested in technology and training to ensure that its services remain consistent across all franchises.
FAQs MakeMyTrip
- What is MakeMyTrip?
MakeMyTrip is India’s largest online travel company.
- Where is MakeMyTrip’s new franchise store located?
MakeMyTrip’s new franchise store is located in Srinagar, Jammu and Kashmir.
- How many franchise stores have MakeMyTrip opened in Jammu and Kashmir?
MakeMyTrip has opened two franchise stores in Jammu and Kashmir.
- What is MakeMyTrip’s strategy for serving customers in India?
MakeMyTrip’s strategy for serving customers in India is to expand its footprint by building a network of physical stores across the top 100+ cities of India.
- What is a hyper-local marketing connection?
Hyper-local marketing connection refers to building closer connections with customers by leveraging local partners to build travel communities in cities like Srinagar.
